What We Manage
How a Social Program Runs
- 01Audit
We review the accounts you have: what gets posted, what performs, how the profiles are configured, and how all of that compares with two or three competitors in your sector.
- 02Strategy
Audience, tone, content pillars and a posting cadence per network, agreed in writing so that later approvals are quick.
- 03Setup
Profiles created or corrected, creative applied, tracking and ad accounts configured, and the first month of content built and scheduled ahead.
- 04Publish and engage
Content goes out on the agreed cadence, and comments, mentions and messages are monitored and routed according to the escalation rules.
- 05Optimize
Monthly reporting against reach, engagement and cost per result, with the next month planned from what performed rather than from the original assumption.
Networks We Work Across
Coverage depends on the plan: Lite runs four networks, and Mild and Hot add the rest as your audience justifies them. We would rather manage four channels properly than leave twelve half-updated.
What We Report On
One report a month, covering the numbers that show whether the channels are earning their keep:
- Reach and impressions per network
- Engagement rate — reactions, comments, shares and saves
- Follower growth, and the rate of it
- Click-throughs to the website
- Sessions and conversions attributed in Google Analytics
- Ad spend, cost per click and cost per result
- Best and worst performing posts, and what we read into both
- Response times on comments and messages
Social Media Plans
Frequently Asked Questions
Usually fewer than you would think. The audit looks at where your customers already are and where competitors are getting engagement rather than followers. For most B2B clients that means LinkedIn plus one visual channel; for retail it is typically Instagram and Facebook. The Lite plan covers four networks, which suits most businesses starting out.
Lite is organic only: page optimization, twenty posts per network per month across four networks, and monthly reporting. Mild adds Facebook ad account setup and campaign management, ads design, content writing and monitoring. Hot adds daily posting, CPC advertising, and video and channel management across the full network list, scoped to your budget. The full comparison is on this page.
No. The plan price covers our management, creative and reporting; the media spend is paid directly to the platform and stays under your control. We will recommend a starting budget for your sector and goals, and report cost per result against it every month.
We do, and you approve them. Content is drafted a month ahead and sent for approval as a batch, so it is one review rather than a daily back-and-forth. Clients who want to supply their own photography or announcements can drop them into the calendar at any point.
Monitoring is included on the Mild and Hot plans, with escalation rules agreed with you, so a complaint or a sales enquiry is routed to a named person at your end rather than answered generically. We do not claim round-the-clock coverage: messages are handled within business hours.
Yes, and that is the usual case. We need admin rather than editor access on each page, and Business Manager access for anything involving ads. Existing content stays unless you ask us to prune it — we would rather fix the configuration than start a new profile and lose the followers you already have.
Contact Symtera Technologies to discuss your project.