What an SEO Engagement Covers
How the First Ninety Days Run
- 01Audit and baseline
We crawl the site, check for duplicate content and existing penalties, review the backlink profile, and record where you rank today. Nothing is changed until we have agreed what the audit found.
- 02Research and plan
Keyword research and competitor analysis produce a prioritized target list, mapped page by page so that two of your own pages never compete for the same term.
- 03On-page implementation
Titles, meta tags, headings, copy, internal links and images are revised across the agreed page count, alongside the technical fixes the audit flagged.
- 04Content and off-page
Publishing begins — blog posts, guest articles, infographics and submissions — built to the volumes in your plan and spread across the month rather than dropped in one batch.
- 05Report and iterate
A monthly report shows movement in rankings, impressions, clicks and average position. The next month is planned from that data rather than from the original guess.
Optimized for Answer Engines, Not Just Search Engines
A growing share of searches never reaches a blue link. People ask ChatGPT, Claude, Perplexity, Copilot or Google’s AI Overviews instead, and those systems quote the pages they can parse and trust. The work that earns a featured snippet is largely the work that earns a citation, so it is part of every plan rather than an upsell:
- Structured data: Schema markup so an engine can read what a page is about — organization, service, product, breadcrumb and FAQ types — instead of inferring it from prose.
- Question-shaped content: Headings written as the questions people actually ask, with the answer immediately beneath, which is the format both featured snippets and AI answers draw from.
- Search intent mapping: Every target keyword classified by what the searcher wants — to learn, to compare, or to buy — so the page answers the question that was asked.
- Long-tail coverage: Specific, lower-volume phrases that convert better and face less competition, and that conversational queries match far more closely than head terms.
- Crawlable, fast pages: Clean HTML, fast responses and a correct sitemap, so a retrieval system can fetch and parse the page inside its timeout.
What We Measure
Reporting is monthly, and covers the numbers that show whether organic search is actually growing rather than the ones that only look good:
- Indexed page count in Google Search Console
- Impressions, clicks and click-through rate
- Average position across the tracked keyword set
- Rankings for head terms and long-tail variants
- Referring domains and newly earned backlinks
- Page speed and Core Web Vitals
- Organic sessions and conversions in Google Analytics
- Crawl errors and 404s, trending toward zero
SEO Business Plans
Frequently Asked Questions
Expect three to six months before organic traffic moves meaningfully, and longer in competitive sectors. Technical fixes and on-page changes can show within weeks, but authority built through content and links compounds slowly. Anyone promising first-page rankings in thirty days is either targeting terms nobody searches for or using tactics that eventually attract a penalty.
No, and nobody can — Google does not sell or guarantee positions. What we commit to is the work in the plan you choose, delivered to the volumes listed in the comparison table, with monthly reporting so you can see exactly what moved and what did not.
The method is identical; the depth and volume differ. Lite covers 50 keywords and on-page work across up to 25 pages. Mild doubles that to 100 keywords and 50 pages and adds social posting, ads design and content writing. Hot covers 200 keywords and 100 pages and adds press releases, video and presentation distribution, and the largest link and submission volumes. The full row-by-row comparison is on this page.
Usually not. Most of the technical work — speed, crawlability, redirects, schema and metadata — can be done on an existing site whatever it is built on. If the audit finds a platform problem serious enough to cap your results, we will say so and price that fix separately rather than quietly billing SEO hours against it.
Admin access to the website and to Google Analytics and Search Console, or permission to create them; a short list of the products or services that matter most commercially; the locations you sell into; and a named contact who can approve copy changes. The audit starts as soon as access is in place.
Yes, and it is included rather than sold separately. Structured data, question-shaped headings, intent mapping and long-tail coverage are in every plan, because the work that earns a featured snippet is largely the work that earns a citation in ChatGPT, Perplexity, Claude or Google’s AI Overviews.
Yes. The monthly report shows position losses as well as gains, and names the pages that lost traffic. Rankings fluctuate and algorithms change; hiding a bad month only delays the decision about what to do differently.
Contact Symtera Technologies to discuss your project.