Digital Marketing Manager

Job Description:

Educational /Professional Experience

  • Bachelor’s Degree in Marketing, Business, or related field.
  • 3+ years in Google & Facebook/Instagram Ads (Experience in software house will be preferred) and 2+ years in SEO.
  • Good Understanding of SEO, SEM, Social Media platforms, and optimization techniques.
  • Good understanding of Google Analytics and other SEO services involving tracking tools, webmaster tools, back-end SEO, and metadata
  • On-hand Experience with analytical tools, such as Google Analytics, and marketing automation platforms, proficient in SEO tools and tactics.

Job Roles and Responsibilities

  • Create and execute all content writing, Google Ads, Social media marketing, and Search Engine Optimization strategies.
    • Manage and plan campaign expenses and achieve campaign targets within budgets.
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Perform ongoing keyword discovery, expansion and optimization.
    • Research and analyze competitor advertising links
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • On-page/off-page SEO
    • Work with content and marketing teams to drive SEO in content creation and content programming
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
    • Create and run lead generation campaigns with highly targeting audience in specific industries for higher ROI. 
Job Category: Sales & Marketing
Job Type: Full Time
Job Location: Johar Town Lahore
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